Macdonald Inchyra Hotel & Spa launches new bespoke leisure membership
Macdonald Inchyra Hotel & Spa launches new bespoke leisure membership Tailored fitness package meets growing demand from gen-z and millennial generations to get fit.
Article Source: The Big Partnership
Last Updated: 19 September 2019 13:58
Macdonald Inchyra Hotel & Spa in Falkirk has launched a bespoke new leisure membership for those aged 16-25.
The offering has been launched in response to a growing demand from Gen Z (those born from mid-1990s to early 2000s) and Millennial (those born from mid-1980s to mid-1990s) generations to reap the health & wellbeing benefits that an active lifestyle promotes.
According to a 2019 survey by fitness organisation Les Mills, 80% of fitness attendees around the world are drawn from the Generation Z and Millennial population.
To accommodate, Macdonald Inchyra Hotel & Spa is offering over 50% discount for a limited time only on fitness packages for 16-25 year olds, which will start from just £29 per month.
Benefits of the new leisure membership include full access to the gym, swimming pool, thermal suites – including steam room and sauna, individually tailored fitness programmes and virtual and live group exercise fitness classes.
The unveiling of the new membership follows a recent partnership with world-leading fitness brand Les Mills to deliver instructor-led live and virtual classes, including BodyPump, BodyBalance, BodyCombat, Sh’bam, CXWorx and Barre to attract a younger audience.
Keith Pickard, Group Director of Golf and Leisure at Macdonald Hotels & Resorts, said: “Health & wellbeing is playing a more important role in the lives of young adults than ever before and this has led to a noticeable spike in interest from younger demographics across our leisure facilities.
“To meet this growing demand, we have created a new membership specifically targeted at younger generations and have invested heavily in our leisure services to provide the very latest fitness experience.”
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