Stirling BID appoints team of Street Ambassadors

Launched by Go Forth Stirling BID, a team of Ambassadors has taken to the streets of Stirling to provide a warm and informed welcome to visitors and promote the city centre.

Article Source: Go Forth Stirling
Last Updated: 8 October 2021 11:01

The scheme, launched by Go Forth Stirling BID, sees Ambassadors patrolling the city to liaise with business owners and provide information and advice to visitors, residents and workers.

The team of three will be the “eyes and ears” of the BID and report and monitor any environmental and anti-social behaviour issues they spot in the city.

Go Forth Stirling Project Director Danielle McRorie-Smith said: “We’re excited about this new project which will benefit business owners, residents and tourists alike and give everyone the best possible experience of Stirling.

“Our three enthusiastic Ambassadors are a physical presence in the city centre reporting back to me on any issues they encounter and doing their utmost to give help and information to visitors.

“They will help tourists get the most out of their visit to Stirling by providing details of cultural activities and events, tourist attractions and places to eat, drink and shop.

“They’ll also be on hand to visit and support our 604 BID businesses and keep them up to date on our initiatives and projects while taking note of any concerns they may have or help they need.

“Our Ambassadors will also be on the lookout for any adverse issues such as littering, faulty street lights or graffiti; assisting with crime prevention and making sure environmental problems are reported to the relevant authorities.”

Three Ambassadors, Gail Lamb, Michelle Mahon and Mi-Chu Ko, will cover Stirling city centre working in teams of two for eight hours a day from Tuesday to Sunday – plus seven days a week during school holidays.

They started work on Wednesday September 15 and are distinctive in their teal jackets featuring the words ‘I’m Here to Help You’ on the back.

Former tour guide Michelle was keen to start her new role. She said: “I love being able to add a little bit of magic to someone’s day and being a BID Ambassador gives me the chance to do that.

“I’m super excited about having the chance to help people and offer advice in whatever situation it is needed and I feel that this job is going to make a real difference to Stirling.”

Mi-Chu, a Marketing student at the University of Stirling, and Gail, a former midwife and tourism business owner, are also keen to make the streets of Stirling a more welcoming place.

Mi-Chu said: “I am really interested in Stirling and the lives of residents here – I know the city well and am aware of the problems we encounter as residents such as issues around bins not being emptied on time.

“I look forward to being able to help make Stirling a better place to live, work and visit.”

Gail added: “I enjoy engaging with people and meeting people from different cultures so I was thrilled to bits to be selected for this job.

“It’s also great to be part of a team doing work which is both stimulating and important.”

The Ambassadors’ programme is funded by the COVID-19 BID Recovery and Development Fund (BRDF).

Go Forth Stirling BID was set up in 2017 and currently represents more than 600 local businesses with a key objective of delivering projects and services which improve Stirling’s trading environment to benefit businesses, shoppers and visitors.

The company will go to ballot next Spring in the hope of securing a further five-year term.

A successful renewal ballot will allow the BID to continue delivering initiatives for Stirling’s business community and fund current projects such as the Street Stories art project; the Independent Stirling campaign; the delivery of free online training courses plus the provision of digital and shopfront improvement grants.

For more details visit www.goforthstirling.co.uk

Image: L-R Michelle Mahon, Mi-Chu Ko and Gail Lamb

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest Stirling News

Loch Lomond Shores has got the October school holidays sorted

There's loads to see and do – from pet friendly days out to breakfast with dinosaurs, loch tours and much more!

Keela and Mountaineering Scotland launch new campaign

Keela, the Scottish outdoor clothing brand, and Mountaineering Scotland Launch ‘Within You’, an new three-month campaign, inspiring Confidence, Connection, and Adventure in the Outdoors!

Book Week Scotland 2025 programme announced

Scotland's national celebration of books, Book Week Scotland, returns from 17th to 23rd November and tickets are on sale now!

Dobbies donates Christmas trees to local communities

Dobbies Garden Centres is lifting community spirits this season with a Christmas tree donation across the country, in partnership with Needlefresh.

Football legends lace up for 150 mile charity walk inspired by Marcus Stewart, Stephen Darby and the late Doddie Weir

Former Celtic and Scotland football heroes to join ex-player with MND on 150-mile March of The Day to raise funds to help tackle the disease.

First winners announced for GUITARGUITAR Scottish Music Awards

Amy MacDonald, Hue and Cry, Nathan Evans and The Saint PHNX Band, Skipinnish, Shay O'Dowd and James Emmanuel are among the first winners to be announced for the GUITARGUITAR Scottish Music Awards!

Step into stories of Scotland this October with Living History

Scotland’s colourful past bursts to life this October as Historic Environment Scotland (HES) returns with its popular Living History programme for the school holidays.

Autumn events at Marine & Lawn Hotels & Resorts Collection

Marine & Lawn Hotels & Resorts Collection have launched new offerings designed for cosy coastal retreats and joyful pre-festive celebrations.

Scottish Women and Girls in Sport Week launches to inspire the nation with Find Your Fit campaign

The Scottish Government's Women and Girls in Sport Week launches this week, celebrating the power of movement and encouraging women and girls of all ages to get active in ways that work for them.

Local sporting heroes back Stirling campaign to get more women and girls active

Some of Stirling’s sporting heroes, including an Olympic champion and a World Championships silver medallist, are supporting a drive to get more local women and girls active.

Unlimited adventures for less than a tank of petrol

With the October school holidays fast approaching, ScotRail has unveiled a new, affordable way for families to make the most of the break!

Seachdain na Gaidhlig (World Gaelic Week) 2026 launches with rallying call to use it, or lose it

Seachdain na Gàidhlig will return in 2026, under the banner Use It or Lose It – and organisers are encouraging people across Scotland and the global diaspora to get behind the rallying cry.

Brits brewing up a storm: Macdonald Hotels reports coffee surge

Brits are now picking up the cafetière, with Macdonald Hotels & Resorts revealing a 10% rise in coffee sales across its 32 UK hotels and resorts in the past year.

Spooky season brings horror icons and vampire romance back to the big screen at Vue

Some of the latest horror blockbusters – alongside creepy classics, enchanting family favourites and the ever-popular Twilight Saga – will all be heading to Vue venues this Halloween.

Christmas Launch Weekend at Dobbies Garden Centres marks the start of the festive season

Christmas has come early as Dobbies Garden Centres kicks off the season in style at its Christmas Launch Weekend which takes place from Thursday 9th to Monday 13th October.

CCC treats audiences to a frightfully delightful family concert this Halloween

Children's Classic Concerts return with their popular Halloween concert performances in Glasgow and Edinburgh later this month!

Arnprior Farm Celebrates 10 Years of Original Pumpkin Patch

Arnprior Farm is marking 10 years of pumpkin picking with its biggest ever patch and the launch of a once-in-a-lifetime Golden Ticket competition.

SAY Award Longlist announced including Jacob Alon, Kathryn Joseph, Mogwai and more

The Scottish Album of the Year (SAY) Award, Scotland's national music prize, has today revealed the 20 outstanding albums on 2025's Longlist.

Beatson Cancer Charity and Scottish National Blood Transfusion Service join forces for Blood Cancer Awareness Month

For the first time, Beatson Cancer Charity has joined forces with the Scottish National Blood Transfusion Service to highlight the vital role blood donors play in the treatment of blood cancers.

Stirling celebrates naval links as HMS Stirling Castle prepares to sail

The maritime links between Stirling and the Royal Navy have been celebrated with the naming of a ship in honour of the city’s most iconic landmark.

Secret New Tours at Stirling Castle offer behind the scenes access

Secret Stirling Tours – a new bespoke tour of Stirling Castle – launches today (Monday 15 September) giving visitors exclusive access to areas of the site that are normally closed to the public.

Local runner swaps sneakers for shackles in spooky Stirling shopping centre sleepover

A Stirling local is set to spend the night in one of the city’s most unusual, and eerie, locations to raise vital funds for children across the world.

Edinburgh Spanish Film Festival returns for its 12th edition

Edinburgh Spanish Film Festival returns for its 12th edition on the big screen in Edinburgh, Glasgow, Stirling and Inverness from 1st to 19th October 2025.

Cineworld 4DX Rewind returns for 2025

Cineworld is excited to announce the return of 4DX Rewind this September across Cineworld 4DX cinemas nationwide!

Find your next business opportunity at Forth Valley Meet the Real Buyer event

Local businesses and social enterprises across the Forth Valley are being invited to explore supply chain opportunities in a free-to-attend event at Alloa Town Hall.

Final countdown to the AJ Bell Great Scottish Run 2025 is on

Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow next month, and there’s still time to secure your place.

Marstons and Tom Shepherd join forces once more to serve up the best ever pub pie

Marston's and Michelin-starred chef Tom Shepherd have teamed up once more to serve up The Best Ever Pub Pie to locals across the country.

Edinburgh Fringe smash hit Oran embarks on first UK tour

Òran, the award-winning sell-out hit of the 2024 Edinburgh Fringe embarks on its first ever UK tour this autumn as company Wonder Fools take their work to a host of venues across Scotland.

Fair Trade Stirling going the distance in cycling fundraiser for Malawi

Fair Trade Stirling is holding a sponsored bike ride to raise money for its long-term partners in the Karonga District of Malawi.

Iconic films to take centre stage at Vue venues in Scotland

Iconic movies celebrating key milestones this year are returning to Vue for a limited run - including Steven Spielberg classic Jaws.

Popular Listings

Macrobert Arts Centre Stirling Castle The Albert Halls Stirling The National Wallace Monument Tolbooth Stirling

Stirling BID appoints team of Street Ambassadors

Launched by Go Forth Stirling BID, a team of Ambassadors has taken to the streets of Stirling to provide a warm and informed welcome to visitors and promote the city centre.

Sponsored Links

Latest Stirling News

Sponsored Links

Sponsored Links

Popular Events

Popular Listings