Gavin & Stacey star kickstarts initiative to support the elderly this Christmas
Supermarket teams up with national treasure Larry Lamb to reimagine its in-store cafes as 'Chatty Cafés' and help spark conversations this Christmas.
Article Source: Asda
Last Updated: 12 November 2024 14:42
It’s called the most wonderful time of the year, – but millions of over 60s are facing a completely Silent Night – and Day – this Christmas season, with one in 10 not sure they will speak to anyone between December 15th and January 1st.
The sobering statistic comes from Asda’s new Christmas Community report – which surveyed 1,000 over 60s – and lays bare the lack of human interaction and conversations millions of older people suffer during the festive period.
Last Christmas, almost one in five (17 per cent) said there were days when they didn’t speak to a single soul, and during the two-and-a-half week spell running from mid-December to the end of the year, 15 per cent said they got used to not conversing with other people.
One in 10 over 60s said they’d gone to a supermarket simply to speak to another person. Worryingly, 42 per cent said their mental health suffered as a result of their lack of interaction with others.
With no one to talk to again this year, 79 per cent said they’ll reluctantly rely on the TV for company, while 29 per cent said they’ll depend on their pets.
This Christmas, Asda is encouraging over 60s to visit their local Asda store and enjoy a ‘Winter Warmer’– the hugely popular deal that offers over 60’s a hearty soup and a roll, with the new addition of a hot drink – with others of their age.
The supermarket is aiming to transform their in store café’s into ‘Chatty Cafes’ – where senior citizens can come together, eat and drink, and make new friends.
Yesterday (Monday 11th November), national treasure and affable star of Gavin & Stacey Larry Lamb visited the Asda superstore at Heron Retail Park in Basildon to launch the new Chatty Cafés concept. Larry spent hours chatting to more than 40 senior citizens who attended the grand opening, tucking into bowls of soup and a cuppa.
Asda’s Winter Warmer initiative will run across all Asda Cafés until the end of 2024. Back by popular demand, this year’s offering is bigger and better than ever, with three soup flavours to choose from and the addition of unlimited tea or coffee – all for just £1.
Commenting on his store visit, Larry said: “It’s a privilege and an honour to work with Asda to launch its Chatty Cafés initiative this Christmas. I’m very fortunate to be surrounded by friends and family this time of year, but that’s not the case for everyone, and it’s so important that we all club together and help combat loneliness.
“It’s heartbreaking to think that so many over 60’s in Britain might not speak to anyone at all over the extended Christmas period. Asda’s going all out to bring people in this Christmas and make them feel seen and heard, and spread a little Christmas joy. I’d urge everyone to do the same. If there’s somebody, anybody – young or old – who you know is going to be struggling for company this Christmas, pick up the phone or go and pay them a visit – and obviously, pay a visit to one of Asda’s Chatty Cafés”.
As well as its Chatty Café offer, Asda is investing further in tackling loneliness for the over 60s’s across the Festive period. Across its estate, and running up until the New Year, Asda colleagues will be donning ‘Happy to Chat’ badges, checking in on older customers in-store when delivering home shopping orders.
The Asda Foundation will deliver £600k of grants tackling loneliness amongst the elderly, boosting activities in the local communities, funding Christmas celebrations to bring people together as well as supporting with funding daily essentials.
The supermarket will also dedicate £600k of Asda Foundation grants to tackling loneliness among the elderly through boosting activities in the local communities , funding Christmas celebrations for elderly groups to bring them together as well as supporting donations of daily essentials.
David Hills, Chief Customer Officer at Asda, commented: “Our mission this Christmas is to provide everything customers need at our famously low Asda prices. Christmas is a time to enjoy time with loved ones and the fact one in ten of our older generation is facing Christmas alone is genuinely sobering.
That’s why, alongside The Asda Foundation, we’re proud to invest almost £1 million through our in-store initiatives and grants to do what we can to tackle loneliness and isolation in the communities we serve.
“Our teams do incredible work to support communities all-year-round, and I’m so proud to be able to launch the Chatty Cafés initiative today, alongside our renowned Winter Warmers deal, which we know is a lifeline to many. We’re pledging to bring people together this festive season and encouraging people across the nation to check in with the elderly in their communities this Christmas.”
Anyone wishing to get involved can reach out to their community champion at their local Asda store for more details of events near them.
Sponsored Links
Latest Stirling News
Summer long celebration of the 90s and britpop launched
PubLife, a UK-wide summer celebration of the '90s will take place in over 500 pubs, including 7 in Scotland.
READ MORE
Electric Boat Launch Event at the Falkirk Wheel
The much-loved Antonine passenger vessel, a trip boat serving one of Scotland’s top tourist attractions has received an electrifying makeover.
READ MORE
Family days out just got better with free entry for kids at Scone Palace
This summer, as school holidays get underway, families are invited to enjoy a day out at Scone Palace with their Kids Go Free promotion.
READ MORE
Scone Palace International Horse Trials
The inaugural Scone Palace International Horse Trials will take place from 21st–24th August 2025 in the stunning grounds of Scone Palace and Perth Racecourse.
READ MORE
Countdown begins: The AJ Bell Great Scottish Run returns to Glasgow in October
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow on Sunday 5th October and they want everyone to 'Be Your Greatest'.
READ MORE
BTS fans take the spotlight in latest K Pop documentary heading to Vue
BTS Army: Forever We Are Young, a brand-new documentary celebrating the fans that helped catapult 21st century pop icons BTS into global stardom comes to Vue.
READ MORE
Plenty of summer family fun at Vue venues across Scotland
Family favourites and animated adventures are heading to the big screen this summer holiday at Vue venues across Scotland.
READ MORE
SAY Award opens submissions for eligible albums
Scotland’s national music prize – the Scottish Album of the Year (SAY) Award – has opened submissions for 2025’s £20,000 prize.
READ MORE
Innis & Gunn Joins Forces with Stirling Highland Games in a 3 Year Cultural Celebration
The Stirling Highland Games has proudly announced a new three-year partnership with one of Scotland’s most iconic brewing brands, Innis & Gunn.
READ MORE
Great value summer holiday activities at Dobbies Garden Centres
This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.
READ MORE
FREE family festival at Loch Lomond Shores returns on 5th and 6th July
Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!
READ MORE
Earlybird tickets drive buzz for 2026 Scottish Caravan, Motorhome & Holiday Home Show
The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!
READ MORE
July events at Dobbies Garden Centres
Check out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!
READ MORE
Historic Environment Scotland calls for public stories for national wellbeing exhibition
Historic Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.
READ MORE
Scottish Bar and Pub Awards 2025 adds two new categories and voting deadline extended!
Scotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!
READ MORE
25th year of Refugee Festival Scotland gets underway
Refugee Festival Scotland gets underway today, kick-starting nine days of dance performances, film screenings, visual art and photography exhibitions and community events across the country.
READ MORE
Exclusive Superman screening at Vue venues in Scotland
Tickets are on sale for an exclusive Superman screening at Vue venues in Scotland, with fans in for an extra special treat to take home.
READ MORE
Acclaimed debut Only Here, Only Now from Tom Newlands chosen as Waterstones Book of the Month in Scotland
The paperback edition of Only Here, Only Now by Tom Newlands has just been released - and is already making waves.
READ MORE
Feedback sought on new Walk, Cycle, Live Stirling project
To mark Bike Week UK, people across Stirling are being encouraged to take part in a new survey that will help shape active travel in the area and support the shift to sustainable modes of transport.
READ MORE
Stirling BID team brighten up City Centre with Blooming Planters
Pollinator-friendly plants, funded and organised by Go Forth Stirling BID have added a welcome splash of colour across Stirling city centre.
READ MORE
Funding Boost for Charities at Scottish Building Society AGM
Scottish Building Society marked its Annual General Meeting (AGM) by announcing funding to support eight local charities and good causes across the country.
READ MORE
Classic car enthusiasts set to visit Loch Lomond Shores
Visitors are invited to come along and get up-close to some amazing cars, set against the beautiful backdrop of Loch Lomond, as part of a great day out.
READ MORE
Paws, play and heritage on parade
Bark by popular demand, the Gordon Setter Parade returns on Saturday 5th July as part of the Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair, held at the stunning Scone Palace.
READ MORE
Dobbies hosts brand new Fairy Garden Tea Party
Dobbies Garden Centres are inviting families across the UK along to its stores on Saturday 28th and Sunday 29th of June to spend a magical afternoon filled with fun activities and good food.
READ MORE
Stirling celebrates its rich history at the Walking of the Marches
Stirling’s rich history and heritage was celebrated at its annual Walking of the Marches, which dates back to at least the 12th century, on Saturday (31 May).
READ MORE
Have your say on plans for a sustainable transport system in Stirling
People will have the opportunity to shape a future transport system for Stirling that is fair, clean and affordable with the launch of a new consultation.
READ MORE
How to train your Dad in 4DX Cineworld enlists Gerard Butler
Cineworld is launching a brand new 4DX Father's Day gift experience, containing two 4DX tickets and ponchos, perfect for experiencing the new live-action "How to Train Your Dragon" film.
READ MORE
Summer of Roses: Free gardening workshop at Dobbies
Dobbies Garden Centres is hosting a free Rose-themed Grow How workshop this June, sharing top tips for caring for this beloved flowering plant.
READ MORE
William Wallace Running Festival seeks Teams of Bravehearts
Teams of runners have the chance to race through Scotland’s most historic battlefields and stunning landscapes during an exciting new event - the William Wallace Running Festival.
READ MORE
Cheers to 30 years: Scottish Bar and Pub Awards celebrate with public voting now open
Scotland's longest-running hospitality awards turn 30 - and they want you to have your say!
READ MORESponsored Links
Sponsored Links