itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
Article Source: Social Bite
Last Updated: 10 December 2024 13:10
To tackle this, the company has once again launched its £5 Christmas appeal in a bid to raise thousands for people who are vulnerable and homeless this winter, in partnership with Social Bite.
The annual initiative, which allows generous Scots to buy a person, family, or child who is homeless or vulnerable a hot Christmas meal or gift for just £5, comes amidst news that more children in Scotland will be homeless and hungry this Christmas than ever before.
Over the last decade, the itison £5 Christmas Appeal campaign has raised more than £3 million, with 700,000 donations made, meaning hundreds of people each year are able to enjoy a hot meal or a gift on Christmas Day at one of Social Bite’s coffee shops. Every year, the number of people accepting these meals increases, with more and more people visiting Social Bite on Christmas Day to enjoy good company, warmth, and a hearty meal.
Social Bite and itison have surveyed the drastically declining rate of security for vulnerable people across Scotland since last year and work closely with people who receive support from Social Bite’s services to hear their stories.
Two regular attendees of the festive meals are father and son Jim and Billy. The pair have attended the Social Bite Christmas meals, in partnership with itison, for over five years. The meals mean so much to them that in past years, Jim and Billy have walked from as far as Rutherglen in to Glasgow to have their festive celebrations with the charity.
Billy said: “Every year that we’ve been has been brilliant. There’s no public transport on Christmas Day, so for a few years we walked in until my dad got a bit older. They welcome you in, you get a nice meal. It’s turkey, potatoes, you get your dessert. It’s good portions. Not too big, but it’s not too wee. And the gifts you get are unbelievable.”
Jim added: “Last year we got a charger for our phone, a pair of slippers, sweeties. Hats, scarves, gloves, a thermal to keep you warm when you’re outside. For a lot of people who are otherwise by themselves, who don’t get anything, they’re over the moon.”
Over the years they’ve got to know some familiar faces. But it’s the ones who don’t return – reflecting the instability and dangers of homelessness – that stick most with Jim and Billy.
Jim commented: “The thing that’s quite sad is you see a lot of people and then you don’t see them, because of their situations. You get to know people, and then you’re told ‘they’re no longer here.’ It’s the young ones. One minute you see them, and the next year they’re not here.”
It was revealed earlier this year that the increase in homelessness in Scotland poses a ‘serious risk’ to life as a lack of accommodation is leaving people without somewhere safe to call home, forcing them to endure freezing temperatures and extreme weather conditions.
Oli Norman, owner of itison, said: “It’s 2024, and people are still going hungry, still without a decent home, still living on the streets, and still at serious risk because there is not enough accommodation for people who need it. The cost of living is still increasing, pushing more people into devastating poverty.
“There is simply not enough support for people who are, or are at risk of becoming, vulnerable and homeless. Families and children across the country will be spending Christmas Day without a hot meal, gift or safe place to call home – more must be done. We hope that once again our £5 voucher can bring some comfort to people who need it this festive season. We are urging people to please go online and buy a voucher for the same price as a coffee or a meal deal – we need your help to break this cycle of homelessness. Let’s act now.”
Social Bite founder Josh Littlejohn MBE said: “Social Bite is experiencing unprecedented rise in demand from people who are homeless across the country due to the national housing emergency and the increasing cost of living.
“The itison £5 Christmas appeal is a simple way for people to get involved and help bring some joy to people and families who are homeless and need it most this winter. For many people across the country, Christmas Day can be extremely challenging, but with the itison £5 voucher, you can give someone the chance to have a hot meal and enjoy some good company on what should be the most joyful day of the year. This year, you also can make a child’s day with a Christmas gift for £5. Thank you to the amazing Scottish public for your continued support this Christmas.”
The £5 vouchers are available now at itison.com.
In addition to the itison £5 Christmas Appeal, donations and gifts can be made to Social Bite’s Festival of Kindness online or at one of the Trees of Kindness located throughout the UK.
For a full list of essential items needed, and to make a donation online, visit: social-bite.co.uk/festival-of-kindness/.
• Dundee – Union Street
• Glasgow – Vinicombe Street
• Edinburgh – Castle Street & The Pitt Market, Granton
• London – the Strand, outside Charing Cross station
• Aberdeen – outside the Bon Accord Centre
Sponsored Links
Latest Stirling News
Brand new show Something About Lennon opens UK tour this month with Scottish dates
Celebration of the iconic late Beatle's life and music will be performed at 26 venues nationwide.
READ MORE
Celebrate Fathers Day in Style with Dobbies Sunday Lunch and Planting Experience
This June, Dobbies Garden Centres is presenting a brand-new way to celebrate Father’s Day, combining a hearty Sunday roast with a hands-on grow-your-own herb planting workshop.
READ MORE
Blue Light Awards Scotland to honour emergency services heroes
Nominations for the Blue Light Awards Scotland, recognising the courage, commitment and community spirit of our Blue Light Services, are now open.
READ MORE
Funding awarded to seven projects for tree planting in cities and towns across Scotland
The Urban Forestry Programme is supporting projects in urban areas to help more people experience the benefits of trees.
READ MORE
Culture Night Stirling 2026 announced
Stirling Council and local partners are delighted to announce a new annual celebration of culture, which will see the area come alive at night with an exciting range of events and activities.
READ MORE
IRN BRU proposes Kelpies mythical makeover to honour our national animal
IRN-BRU thinks it’s time for Scotland’s unicorns to finally toot their own horn - by giving one of the country’s most iconic sculptures a magical makeover.
READ MORE
Rory McIlroy Confirmed for Genesis Scottish Open
Newly-crowned Masters Tournament champion Rory McIlroy is set to compete for a second Genesis Scottish Open title!
READ MORE
Major milestone reached in new flood defence scheme for Bridge of Allan
A new £16 million flood prevention scheme for Bridge of Allan has taken a significant step forward following approval to procure a contract to design and build the defences.
READ MORE
Holding Back The Years: 40 Years of Simply Red in cinemas May 15
To celebrate 40 years of legendary music, Simply Red are releasing their concert film 'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' on the big screen.
READ MORE
This May bank holiday weekend sees 3 day festival take over Ayr Beach and the sun is set to shine!
Pavilion Festival 2025: From Big Top, live music to secret gigs - here's what to expect!
READ MORE
Fun for all the family at the 36th annual Scottish Game Fair
The Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair is back for its 36th year at Scone Palace, taking place 4th - 6th July 2025.
READ MORE
Free Glorious Grass gardening workshop for children at Dobbies
Dobbies Garden Centres are welcoming children across the UK to join in on the fun this May to uncover all there is to know about grass at its free Little Seedlings Club workshop.
READ MORE
Stirling Highland Games Chieftain for 2025 is named
Stirling Highland Games have announcement that former Scotland Women’s rugby internationalist Lyndsay O'Donnell has been appointed as their honorary chieftain for 2025.
READ MORE
Market set to bring flavours and crafts from around the world to Loch Lomond
Loch Lomond Shores is hosting a continental market on Saturday 10th and Sunday 11th of May!
READ MORE
Landmark active travel project in Stirling officially opens
A ground-breaking active travel network that will transform how people get around Stirling and the wider region has officially opened.
READ MORE
New Bluey collection comes to cinemas for the May Bank Holiday
Bluey at the Cinema: Let's Play Chef Collection will be playing in cinemas across the UK and Ireland from Saturday 3rd May, just in time for the Early May Bank Holiday weekend.
READ MORE
New and exclusive Heritage Planting and Afternoon Tea experience comes to Dobbies
Dobbies Garden Centres is hosting a new hands-on planting and afternoon tea experience inspired by the RHS Chelsea Garden Show and Dobbies' 160-year heritage.
READ MORE
Stories of inspiring young women sought by charity
The Young Women’s Movement, Scotland’s national organisation for young women and girls’ leadership and rights, is seeking nominations for its tenth annual 30 Under 30 list.
READ MORE
The Scottish Wild Food Festival returns from 17th to 18th May
From Forest Floor to Firepit: Scotland’s Wild Food Festival Returns with a Focus on Responsible Foraging, Boozy Botany and Coastal Flavours.
READ MORE
Paisley Food and Drink Festival returns next weekend with a supersized celebration
Paisley Food and Drink Festival returns on Friday 25th and Saturday 26th April for its biggest event yet with an extended site and more vendors than ever before!
READ MORE
Trusts join forces to explore complexities of the Battle of Culloden
The National Trust for Scotland and the National Trust have teamed up to give an insight into the complexity of the Battle of Culloden in a pair of podcasts this April.
READ MORE
Love Your Lawn with Dobbies
Dobbies Garden Centres is hosting a very special FREE Grow How event in stores across the UK this May in partnership with Alzheimer's Research UK to mark Dementia Action Week.
READ MORE
Exclusive child planting event in honour of National Childrens Gardening Week
Dobbies Garden Centres are celebrating National Children's Gardening Week by welcoming families along to its Children's Planting and Afternoon Tea experience on Saturday 31st May.
READ MORE
BBC Introducing comes to TRNSMT Festival, bringing 20 rising stars
Rockstar Energy presents TRNSMT has announced the BBC Introducing Stage, previously River Stage, will showcase 20 of the most exciting emerging artists in the country.
READ MORE
The hoppiest time of the year at the National Trust For Scotland
The National Trust for Scotland is hopping into spring as it hosts 40 Easter egg trails at the special places in its care in April!
READ MORE
Stirling caps off 900th anniversary celebrations with dramatic Castle parade
Thousands of people braved the elements to line the streets of Stirling to get a glimpse of one of the largest pipe band parades ever seen in the city to close the 900th anniversary celebrations.
READ MORE
Top comedian and Scottish brewer team up in search of best Scottish banter for upcoming book
Innis & Gunn joins forces with top Scottish comedian Marc Jennings to find Scotland's funniest pub stories for 'The Book of Pub Banter & Confessions'.
READ MORE
Young Stirling musicians excited to be at the forefront of Stirling 900 gala parade
Young people in the Stirling and District Schools Pipe Band are excited and honoured to be among the bands at the front of the spectacular Stirling 900 finale parade on Saturday 29th March.
READ MORE
Spring into gardening: Dobbies free April workshops
Garden Centre invites gardeners to get hands-on with wildflowers and springtime celebrations.
READ MORE
JADE and Myles Smith join TRNSMT 2025 lineup
Rockstar Energy presents TRNSMT has revealed five new artists to the Glasgow Green billing, including two of the hottest UK acts right now, JADE and Myles Smith!
READ MORESponsored Links
Sponsored Links