The UK Pantomime Association announces major sponsorship partnership with Trafalgar Entertainment and ATG Entertainment
The UK Pantomime Association is delighted to announce a significant new sponsorship partnership with Trafalgar Entertainment and ATG Entertainment (ATGE).
Article Source: The UK Pantomime Association
Last Updated: 27 February 2025 11:41
This collaboration will further enhance the UK Pantomime Association’s role as a leading charity supporting the art and tradition of pantomime, which also includes The Pantomime Awards, the prestigious ceremony which takes place annually.
As part of this exciting partnership, Trafalgar Entertainment and ATGE will take turns hosting The Pantomime Awards and provide vital financial support to ensure the continued success and growth of the event. The Pantomime Awards 2025 will take place on Sunday 13th April at the New Victoria Theatre, Woking, marking the first year of this collaborative initiative.
The UK Pantomime Association works year-round to champion the creative and cultural significance of pantomime and aims to recognise outstanding talent and excellence within the industry through events, lectures, talks and The Pantomime Awards. This sponsorship from two of the UK’s most influential theatre organisations further strengthens its mission to promote and celebrate the very best in pantomime.
Simon Sladen, Chair of the UK Pantomime Association said: “We are incredibly excited about this new chapter for the UK Pantomime Association and The Pantomime Awards. This groundbreaking collaboration with Trafalgar Entertainment and ATG Entertainment secures The Pantomime Awards’ future and demonstrates a strong commitment to celebrating and acknowledging the significant role the artform plays in the UK’s cultural landscape. The UK Pantomime Association is looking forward to working with Trafalgar Entertainment and ATGE as, together, we continue to support and champion Britain’s greatest and most-loved artform.”
Chris McGuigan, Group Commercial Director for Trafalgar Entertainment said: “Panto season has long been the lifeblood of regional theatre in this country - for many children a trip to a pantomime is their first experience of live theatre and live entertainment. It’s fitting and appropriate then that both of the UK’s major regional theatre groups are helping to support and sustain The Pantomime Awards in this way. We firmly believe that panto deserves recognition and celebration - the artform itself - and the artists, entertainers, acts, writers, dancers, musicians and producers who bring it to life each year. We’re thrilled and delighted to be lending our support through this unique partnership.”
Claire Dixon, Business Director for ATG Entertainment said: “This new partnership represents a major milestone in securing the future of pantomime as an integral part of the UK’s theatre landscape, ensuring that it continues to thrive and be recognised for its unique contribution to British entertainment. The agreement helps raise the status and profile of what’s by far the country’s most popular type of family theatre.”
Sponsored Links
Latest Stirling News
Return to Middle Earth as The Lord of The Rings Trilogy celebrates its 25th anniversary at Vue
One of the most iconic and beloved fantasy trilogies of all time, The Lord of The Rings, is returning to the big screen at Vue venues across Scotland, as it celebrates its 25th anniversary.
READ MORE
Young people at HMP & YOI Polmont crown top dog in Stirling
Young people at HMP & YOI Polmont crown ‘Captain Chaos’ Layton as Stirling’s top dog in Thistles’ photography competition
READ MORE
Celebrate love with your PAWfect Valentine at Dobbies Garden Centres
Dobbies Garden Centres is inviting pet parents to celebrate Valentine's Day with their beloved furry friends in selected stores across the country!
READ MORE
Primary schools in Scotland given chance to win specifically curated Burns Supper from Aldi
Aldi Scotland is giving primary school pupils across Scotland the chance to enjoy a truly traditional Burns Supper, complete with all the trimmings, including a bagpiper.
READ MORE
Glasgow International Comedy Festival launches 2026 programme with over 100,000 tickets on sale
Glasgow International Comedy Festival has announced the full programme for 2026's event with 560 shows in 40 venues across the city from 11th - 29th March, and over 100,000 tickets now on sale!
READ MORE
Celebrate Burns Night 2026 at Flight Club
If you're looking for a fun way to celebrate Burns Night this year, head to Flight Club!
READ MORE
Everything you need to know about Celtic Connections 2026
The renowned festival which every year transforms Glasgow in January into a must-visit destination for music lovers is now just over a week away.
READ MORE
Zizzi launches their January Birthday Jackpot
Zizzi's January Birthday Jackpot guarantees a special gift for adults born in January, with some lucky birthday guests receiving the jackpot prize - £100 towards their bill!
READ MORE
Litter picking dog charity aims to remove 44 million pieces of rubbish in 2026
Dog owners making an environmental New Year Resolution are hoped to boost the ranks of the Paws On Plastic charity to over 30,000 in 2026!
READ MORE
Brand new craft event encourages mindfulness, creativity and relaxation
Dobbies Garden Centres is inviting customers along to an afternoon of creativity, connection, and cake this January, with a brand-new Crafternoon Tea Club.
READ MORE
Famous faces share their DofE Award memories in celebration of their 70th anniversary
Anyone with a connection to The Duke of Edinburgh's Award is being invited to celebrate the charity's 70th anniversary by sharing their fondest DofE memories.
READ MORE
Dry or Try January: Flight Club is your go to January social spot
Whether you're ditching the booze and going dry for a month or embracing Try January with the goal of experiencing new things, Flight Club, ticks all the boxes!
READ MORE
Christmas has arrived in Glasgow, The IRN BRU Carnival returns for its 106th year
Europe's largest indoor fun fair, The IRN-BRU Carnival, has opened to the public at Glasgow's SEC with its greatest show to date!
READ MORE
DF Concerts & Events launches The DF Academy
DF Concerts launches the DF Academy to strengthen pathways between education and Scotland's live music & events industry.
READ MORE
Stirling Visitor Levy Scheme approved
Stirling Council has approved a visitor levy scheme that will enable major new investment in the area’s tourism offering.
READ MORE
DF Concerts & Events celebrates a year of sustainable and inclusive events
DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.
READ MORE
Scottish jazz talent in tune as award winners unveiled
The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.
READ MORE
Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow
Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.
READ MORE
Celebrate South Asian cinema this December with a selection of releases at Vue
There’s plenty for fans of South Asian cinema to enjoy at Vue this December, with a number of titles heading to the big screen.
READ MORE
Go Forth Stirling announce Longlist for 2026 Stirling Business Awards
The Go Forth team has announced the longlist for the 2026 Stirling Business Awards as voting begins to choose the winners of the annual honours.
READ MORE
Name the Loganair Christmas puffin and win a family adventure
Loganair, the UK’s leading regional airline, has launched a new festive competition to name the puffin starring in its emotional Christmas advert.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, rides, stalls, street food and live entertainment makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out for all the family!
READ MORE
Young Stirlingshire golfers follow in footsteps of Ryder Cup heroes
Two young golfers from Stirlingshire are aiming to make history in Portugal in December when they tee off in the 2025 Justin Rose Telegraph Junior Golf Championship at Quinta do Lago.
READ MORE
Zizzi celebrates a fresh era with a new menu and app, by giving 132 people free pasta for one year
Zizzi has introduced a new food & drink menu across all its restaurants, launched a brand-new Zizzi app, and is giving 132 people free pasta for one year.
READ MORE
Festive Season at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched some new offerings designed for memorable Christmas stays, spectacular Hogmanay celebrations, and cozy winter escapes.
READ MORE
Bridge of Allan restaurant launches festive feast Take Home Christmas Box
The Meadowpark, one of Bridge of Allan’s most popular family restaurants, is bringing the magic of festive dining to homes around Stirling this Christmas.
READ MORE
Second year of Urban Forestry Programme opens across Scotland
Community groups, organisations and schools across Scotland are being invited to apply for grants of up to £100,000.
READ MORE
BID Launches Drop In Business Hour Session for Stirling Business Community
Go Forth Stirling has launched a new initiative for the city’s business community giving them the opportunity to consult with the BID team and other partners.
READ MORE
Residents and businesses invited to Forthside project drop in event
A drop-in session is being held on Friday (21 November) for local residents and businesses to learn more about the major redevelopment at Forthside.
READ MORE
Residents and businesses across Stirling urged to get ready for winter
Residents and businesses across Stirling are being urged to get ready for the impacts of wintry weather as the council steps up its preparations to keep people safe in adverse conditions.
READ MORESponsored Links
Sponsored Links