IRN BRU challenges Scots to find giant Snowmen hidden across nation

IRN-BRU is challenging eagle-eyed Scots to spot the star of the brand's famous festive advert, launching a nationwide Snowman hunt to snatch a can from his frozen hands!

Article Source: https://www.agbarr.co.uk
Last Updated: 30 November 2022 16:01

In the iconic festive ad - voted the nation’s most memorable – BRU’s Snowman ruins Christmas for a little lad by stealing his coveted can.

And now, the mischievous character is back to pilfer our cans as he returns to TV screens. To mark the advert’s annual premier (December 1), he’s been hidden in different cities across the country, with Scots challenged to nick the IRN-BRU can back off him using a series of cryptic clues.

Those who find him before anyone else, and peel off his special IRN-BRU can and swap it for a flight on the famous seaplane which the boy uses to hunt down the snowy BRU thief.

Tucked away in 30 iconic locations - from Glasgow to Inverness and everywhere in between - the unmistakable 6ft festive silhouette is appearing on popular landmarks and buildings over the course of 10 days.

To support the nationwide search, IRN-BRU Snowman sightings will be revealed on the brand’s social channels, while some of Scotland’s funniest and most followed social media stars - like Paul Dock and Calum Bowie - will also share cryptic clues across their Instagram and TikTok feeds.

Adrian Troy, Marketing Director at AG Barr said: “In Scotland, the return of IRN-BRU’s Snowman to our screens means the festive period has truly begun. But, as a big fan of the ginger nectar, this also means that he’s coming for our BRU.

“Alongside the ad going live, we wanted to bring IRN-BRU’s Snowman to life in cities across Scotland - with lifesize pop-ups and amazing prizes to get everyone in the festive spirit. Keep your eyes peeled at the start of December and snatch a can from his snowy hands for the chance to go on a trip in the incredible seaplane.”

For more information follow @IRNBRU on Facebook, Twitter, Instagram and @IRNBRUOfficial TikTok.

The Snowman Hunt runs from Friday 2nd December to Sunday 11th December.

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest Stirling News

Great value summer holiday activities at Dobbies Garden Centres

This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.

FREE family festival at Loch Lomond Shores returns on 5th and 6th July

Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!

Earlybird tickets drive buzz for 2026 Scottish Caravan, Motorhome & Holiday Home Show

The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!

July events at Dobbies Garden Centres

Check out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!

Historic Environment Scotland calls for public stories for national wellbeing exhibition

Historic Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.

Scottish Bar and Pub Awards 2025 adds two new categories and voting deadline extended!

Scotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!

25th year of Refugee Festival Scotland gets underway

Refugee Festival Scotland gets underway today, kick-starting nine days of dance performances, film screenings, visual art and photography exhibitions and community events across the country.

Exclusive Superman screening at Vue venues in Scotland

Tickets are on sale for an exclusive Superman screening at Vue venues in Scotland, with fans in for an extra special treat to take home.

Acclaimed debut Only Here, Only Now from Tom Newlands chosen as Waterstones Book of the Month in Scotland

The paperback edition of Only Here, Only Now by Tom Newlands has just been released - and is already making waves.

Feedback sought on new Walk, Cycle, Live Stirling project

To mark Bike Week UK, people across Stirling are being encouraged to take part in a new survey that will help shape active travel in the area and support the shift to sustainable modes of transport.

Stirling BID team brighten up City Centre with Blooming Planters

Pollinator-friendly plants, funded and organised by Go Forth Stirling BID have added a welcome splash of colour across Stirling city centre.

Funding Boost for Charities at Scottish Building Society AGM

Scottish Building Society marked its Annual General Meeting (AGM) by announcing funding to support eight local charities and good causes across the country.

Classic car enthusiasts set to visit Loch Lomond Shores

Visitors are invited to come along and get up-close to some amazing cars, set against the beautiful backdrop of Loch Lomond, as part of a great day out.

Paws, play and heritage on parade

Bark by popular demand, the Gordon Setter Parade returns on Saturday 5th July as part of the Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair, held at the stunning Scone Palace.

Dobbies hosts brand new Fairy Garden Tea Party

Dobbies Garden Centres are inviting families across the UK along to its stores on Saturday 28th and Sunday 29th of June to spend a magical afternoon filled with fun activities and good food.

Stirling celebrates its rich history at the Walking of the Marches

Stirling’s rich history and heritage was celebrated at its annual Walking of the Marches, which dates back to at least the 12th century, on Saturday (31 May).

Have your say on plans for a sustainable transport system in Stirling

People will have the opportunity to shape a future transport system for Stirling that is fair, clean and affordable with the launch of a new consultation.

How to train your Dad in 4DX Cineworld enlists Gerard Butler

Cineworld is launching a brand new 4DX Father's Day gift experience, containing two 4DX tickets and ponchos, perfect for experiencing the new live-action "How to Train Your Dragon" film.

Summer of Roses: Free gardening workshop at Dobbies

Dobbies Garden Centres is hosting a free Rose-themed Grow How workshop this June, sharing top tips for caring for this beloved flowering plant.

William Wallace Running Festival seeks Teams of Bravehearts

Teams of runners have the chance to race through Scotland’s most historic battlefields and stunning landscapes during an exciting new event - the William Wallace Running Festival.

Cheers to 30 years: Scottish Bar and Pub Awards celebrate with public voting now open

Scotland's longest-running hospitality awards turn 30 - and they want you to have your say!

Loch Lomond Unplugged is coming this weekend!

Loch Lomond Unplugged, our FREE showcase of talented buskers and singer/songwriters, is this weekend and we’re super excited to welcome great acts from across Scotland and beyond!

Restored Memorial to be unveiled in Stirling

Restored memorial to be unveiled in Stirling's old town cemetery to mark the 250th anniversary of the American War of Independence.

Dig into summer fun at Dobbies

Dobbies Garden Centres is inviting children to come along to its free-to-attend Little Seedlings Club, taking place across the country this June.

Aldi to gift year supply of free beer to biggest beer lover in Scotland

Aldi Scotland is on the hunt for the nation's biggest beer lover, as it revamps its popular Best Home Bar Competition by expanding the criteria.

Milestone year for Refugee Festival Scotland

Refugee Festival Scotland has officially unveiled the programme for its highly anticipated 2025 edition, running from 13 – 22 June.

Vue to host marvellous superhero season welcoming classic X Men films back to the big screen for 25th anniversary

Film fans, families and comic book enthusiasts are invited to rediscover the original big screen superhero team as a series of classic X-Men films return to the big screen at Vue this month.

Kids Fly FareFREE on new Loganair routes

Families can take advantage of Loganair's new Kids Fly Fare-FREE offer, allowing children aged 11 and under to travel without paying an airfare.

Find out how foster caring in Stirling could work for you at drop in event

A drop-in event to attract new foster carers is being hosted by Stirling Council at the Raploch Campus on Friday, May 16th.

Delight as Wallace High Senior Girls retain Scottish Cup in style

Wallace High Senior Girls are the pride of Stirling after retaining the Scottish Cup in stunning style on Friday night in front of hundreds of delighted fans.

Popular Listings

Macrobert Arts Centre Stirling Castle The Albert Halls Stirling The National Wallace Monument Tolbooth Stirling

IRN BRU challenges Scots to find giant Snowmen hidden across nation

IRN-BRU is challenging eagle-eyed Scots to spot the star of the brand's famous festive advert, launching a nationwide Snowman hunt to snatch a can from his frozen hands!

Sponsored Links

Latest Stirling News

Sponsored Links

Sponsored Links

Popular Events

Popular Listings