Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
Article Source: IRN-BRU
Last Updated: 12 December 2024 7:38
IRN-BRU will be taking the Christmas wheel with a cheeky road-trip with stops in Edinburgh and Glasgow. In classic IRN-BRU style that’s less Freeway and more Threeway, their truck will travel to Scots cringing from naughty antics at office parties, in a bid to stop them BRU’ing over any regrets.
A third of Scots have ‘the fear’ after their work Christmas parties, with almost a third (30%) admitting to worrying about doing something a bit silly or having next day awkwardness with colleagues (33%).
We’re guilty of questionable dancing (26%), flirting with someone you shouldn't (20%) and falling asleep in a random spot (14%) at our festive flings. Hogging the karaoke (12%), falling over on the dancefloor (10%) and telling your boss you don’t like them (6%) - or indeed love them (7%) - also all feature in the list.
But whatever regret we’ve inflicted upon ourselves, a quarter of us don’t want to go back into the office the next day - and 23% call in sick.
That’s why Scotland’s other national drink - enjoyed by many as the ultimate hangover cure after a big night out - is going on tour, dropping off cans of ice-cold IRN-BRU and helping people to see the funny side of things. Alongside product drops, limited-edition jumpers that read ‘Merry Xmas, ya fanny’, will also be given away. In Scotland, the word ‘fanny’ is a light-hearted term for someone who’s been a bit of an idiot. The first release of jumpers virtually sold out in 24 hours when released on IRN-BRU’s website last week and this is one the last opportunities for people to get their hands on them.
Delivering to Edinburgh and Glasgow, London and Manchester, a special hotline has been set up on 07598 402867. People can share their stories or nominate someone to receive a drop from IRN-BRU. The lorry will complete a whistle stop tour of the country on the following dates:
• Edinburgh - Thursday 12 December
• Glasgow - Friday 13 December
• Manchester - Wednesday 18 December
• London - Thursday 19 December
Surprise special drops will also take place around each city so keep your eyes peeled.
Kenny Nicholson, Head of Brand at IRN-BRU said: “We all know that dreaded post Christmas party feeling and IRN-BRU is here to help. It’s one of the biggest nights of the year for the office, but no one wants to feel like an idiot - or as we would say, fanny - the morning after.
“So this Christmas, we’re creating a festive truck dropping off the ultimate pick-me-up when they need it most.”
IRN-BRU is known for its sense-of-humour, including at Christmas when its iconic Snowman advert symbolically heralds the start of the holiday season.
The animated ad tells the tale of a mischievous boy and his BRU as he flies with the Snowman around Scotland - before being dropped from a great height after a tussle for the soft drink. First hitting screens almost 20 years ago, it is still a huge hit when released each year, with over 1.7m views on YouTube.
Sponsored Links
Latest Stirling News
Innis & Gunn Joins Forces with Stirling Highland Games in a 3 Year Cultural Celebration
The Stirling Highland Games has proudly announced a new three-year partnership with one of Scotland’s most iconic brewing brands, Innis & Gunn.
READ MORE
Great value summer holiday activities at Dobbies Garden Centres
This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.
READ MORE
FREE family festival at Loch Lomond Shores returns on 5th and 6th July
Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!
READ MORE
Earlybird tickets drive buzz for 2026 Scottish Caravan, Motorhome & Holiday Home Show
The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!
READ MORE
July events at Dobbies Garden Centres
Check out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!
READ MORE
Historic Environment Scotland calls for public stories for national wellbeing exhibition
Historic Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.
READ MORE
Scottish Bar and Pub Awards 2025 adds two new categories and voting deadline extended!
Scotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!
READ MORE
25th year of Refugee Festival Scotland gets underway
Refugee Festival Scotland gets underway today, kick-starting nine days of dance performances, film screenings, visual art and photography exhibitions and community events across the country.
READ MORE
Exclusive Superman screening at Vue venues in Scotland
Tickets are on sale for an exclusive Superman screening at Vue venues in Scotland, with fans in for an extra special treat to take home.
READ MORE
Acclaimed debut Only Here, Only Now from Tom Newlands chosen as Waterstones Book of the Month in Scotland
The paperback edition of Only Here, Only Now by Tom Newlands has just been released - and is already making waves.
READ MORE
Feedback sought on new Walk, Cycle, Live Stirling project
To mark Bike Week UK, people across Stirling are being encouraged to take part in a new survey that will help shape active travel in the area and support the shift to sustainable modes of transport.
READ MORE
Stirling BID team brighten up City Centre with Blooming Planters
Pollinator-friendly plants, funded and organised by Go Forth Stirling BID have added a welcome splash of colour across Stirling city centre.
READ MORE
Funding Boost for Charities at Scottish Building Society AGM
Scottish Building Society marked its Annual General Meeting (AGM) by announcing funding to support eight local charities and good causes across the country.
READ MORE
Classic car enthusiasts set to visit Loch Lomond Shores
Visitors are invited to come along and get up-close to some amazing cars, set against the beautiful backdrop of Loch Lomond, as part of a great day out.
READ MORE
Paws, play and heritage on parade
Bark by popular demand, the Gordon Setter Parade returns on Saturday 5th July as part of the Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair, held at the stunning Scone Palace.
READ MORE
Dobbies hosts brand new Fairy Garden Tea Party
Dobbies Garden Centres are inviting families across the UK along to its stores on Saturday 28th and Sunday 29th of June to spend a magical afternoon filled with fun activities and good food.
READ MORE
Stirling celebrates its rich history at the Walking of the Marches
Stirling’s rich history and heritage was celebrated at its annual Walking of the Marches, which dates back to at least the 12th century, on Saturday (31 May).
READ MORE
Have your say on plans for a sustainable transport system in Stirling
People will have the opportunity to shape a future transport system for Stirling that is fair, clean and affordable with the launch of a new consultation.
READ MORE
How to train your Dad in 4DX Cineworld enlists Gerard Butler
Cineworld is launching a brand new 4DX Father's Day gift experience, containing two 4DX tickets and ponchos, perfect for experiencing the new live-action "How to Train Your Dragon" film.
READ MORE
Summer of Roses: Free gardening workshop at Dobbies
Dobbies Garden Centres is hosting a free Rose-themed Grow How workshop this June, sharing top tips for caring for this beloved flowering plant.
READ MORE
William Wallace Running Festival seeks Teams of Bravehearts
Teams of runners have the chance to race through Scotland’s most historic battlefields and stunning landscapes during an exciting new event - the William Wallace Running Festival.
READ MORE
Cheers to 30 years: Scottish Bar and Pub Awards celebrate with public voting now open
Scotland's longest-running hospitality awards turn 30 - and they want you to have your say!
READ MORE
Loch Lomond Unplugged is coming this weekend!
Loch Lomond Unplugged, our FREE showcase of talented buskers and singer/songwriters, is this weekend and we’re super excited to welcome great acts from across Scotland and beyond!
READ MORE
Restored Memorial to be unveiled in Stirling
Restored memorial to be unveiled in Stirling's old town cemetery to mark the 250th anniversary of the American War of Independence.
READ MORE
Dig into summer fun at Dobbies
Dobbies Garden Centres is inviting children to come along to its free-to-attend Little Seedlings Club, taking place across the country this June.
READ MORE
Aldi to gift year supply of free beer to biggest beer lover in Scotland
Aldi Scotland is on the hunt for the nation's biggest beer lover, as it revamps its popular Best Home Bar Competition by expanding the criteria.
READ MORE
Milestone year for Refugee Festival Scotland
Refugee Festival Scotland has officially unveiled the programme for its highly anticipated 2025 edition, running from 13 – 22 June.
READ MORE
Vue to host marvellous superhero season welcoming classic X Men films back to the big screen for 25th anniversary
Film fans, families and comic book enthusiasts are invited to rediscover the original big screen superhero team as a series of classic X-Men films return to the big screen at Vue this month.
READ MORE
Kids Fly FareFREE on new Loganair routes
Families can take advantage of Loganair's new Kids Fly Fare-FREE offer, allowing children aged 11 and under to travel without paying an airfare.
READ MORE
Find out how foster caring in Stirling could work for you at drop in event
A drop-in event to attract new foster carers is being hosted by Stirling Council at the Raploch Campus on Friday, May 16th.
READ MORESponsored Links
Sponsored Links